Florida Deals case study cover

At a glance

Name
Cookie Box
Industry
Ecommerce (Crochet Kits)
Channel
Amazon
Annual Revenue
$5M
SKUs
~20

The challenge

Cookie Box is a North America-based e-commerce company specializing in crochet kits with diverse designs and colors. With $5 million in annual revenue and around 20 SKUs, they sell primarily on Amazon across the USA, Canada, and Mexico.

Before integrating NeonPanel, Cookie Box relied on spreadsheets to manage inventory planning. This manual approach presented several critical challenges:

  • Calculation errors: Manually calculating production and transportation lead times, safety stock levels, and sales velocity was time-consuming and full of mistakes
  • Inaccurate demand planning: Without proper forecasting, they experienced frequent stockouts for high-demand SKUs and excessive inventory for slow-moving products
  • Limited visibility: Planning based only on historical data, without considering production, delivery, and customs time, led to missed opportunities or overstock
  • Fragmented tracking: Managing inventory across multiple warehouses—third-party, Point-of-Sale (PoS), and Amazon FBA—was fragmented and unreliable

Company profile

Cookie Box specializes in crochet kits across North America, selling primarily on Amazon. The business faces unique challenges including managing inventory variations, balancing production lead times across multiple regions (USA, Canada, Mexico), and navigating seasonality and promotional activities. With $5 million in annual revenue and a lean SKU count of about 20 products, efficient inventory management is critical to balancing supply and demand while maintaining profitability.

The solution

To address these challenges, Cookie Box implemented NeonPanel, leveraging its advanced inventory planning and demand forecasting capabilities:

1. Comprehensive Demand Planning

  • NeonPanel enabled Cookie Box to automatically track safety stock levels, production lead times, and sales velocity
  • The system calculated reorder points, helping the team purchase new inventory at the right time to prevent stockouts and over-ordering

2. Sales Plan Integration

  • Cookie Box uploaded their sales plan into NeonPanel, allowing the system to account for planned promotional activities and seasonal demand surges
  • NeonPanel combined historical data, seasonality trends, and promotional plans to provide precise forecasts

3. Efficient Replenishment Scheduling

  • NeonPanel tracked inventory across multiple warehouses, enabling Cookie Box to plan FBA shipment schedules effectively
  • The system provided clear insights into when to transfer inventory from third-party warehouses to Amazon PoS warehouses to avoid stockouts

4. Optimized Capital Efficiency

  • NeonPanel's precise planning eliminated the need to carry excessive safety stock, freeing up working capital for growth opportunities

Key Outcomes & Results

Focus Area Result
Stockout Prevention 95% reduction in stockouts for high-demand SKUs
Reduced Overstock 40% drop in over-ordering
Replenishment Optimization 30% reduction in last-minute shipping fees
Forecast Accuracy 85% improvement with promotional & seasonality integration
Time Savings 15+ hours saved per week on inventory calculations

Client Quote

Mary, CEO of Cookie Box
"NeonPanel transformed how we manage our inventory. We went from constant stockouts and overstock headaches to having a clear, data-driven plan. The forecasting is spot-on, and our team has reclaimed 15 hours a week that we used to spend on spreadsheets."
Mary CEO of Cookie Box